Marketing Strategy, Sales Strategy, Advertising, Direct Marketing, Website Design from Sales Sherpas

Marketing Strategy You want prospects to find your company on page one of the search engines,
and you may or may not be planning to purchase online advertising.

SEO (Search Engine Optimization) – or Organic Search Results – will take you there, but while the vast majority of providers barely scratch the surface, Sales Sherpas puts years of research and top results into your Web ranking project.

With more than 10 billion core searches a month being conducted in the US alone¹, the potential audience for your business has grown exponentially over the last few years. And so has your competition. Today’s Web searchers have little time to spend reading page after page of search results. In North America, the average interaction with Google lasts about 8 to 10 seconds².

The most important fact to take away from this is also the most obvious: you need to be among the elite on the first page. Need further proof? One study concluded that 62% of search engine users click on a search result within the first page, and a full 90% of users click on a result within the first three pages³.

We have managed millions of dollars in this area and understand the science behind effective direct marketing. We draw on direct marketing insights from the Fortune 500.

Getting Started

Sales Sherpas will meet with you to gain an understanding of what marketing you have done in the past, what has worked and what hasn’t. We will learn about your company and its strengths, your industry, and your competition.

We will determine your campaign goals, present strategies and map the specifics:

Desired sales goals
Preferred keywords
Meta tags, page titles and other coding parameters
Search engine submission
Reciprocal link programs
Primary and secondary products/services to promote

Follow Through

An SEO project is most effective when long-term strategies are put into place. Once the campaign is launched, we will determine when the first results should be examined and the frequency thereafter.
We will look at:

Competitor ranking
Keyword evaluation
Effectiveness of the campaign (actual results vs. goals)
Regular Website updates to keep content fresh while maintaining optimization
Supplemental programs that could enhance your campaign

Your campaign success can be tracked easily with weekly or monthly analytics that we provide on our exclusive summary reports.

Our clients truly appreciate the care we put into their Web marketing campaigns, and we constantly strive to provide the most value they will receive anywhere at any price.

The Bottom Line

Choose your SEO professional carefully. With Sales Sherpas’ continual successes in this area, our clients are realizing dramatic results, achieving better-than-expected ROI, and reaching goals that they couldn’t have achieved on their own.

As SEO rules continue to change, Sales Sherpas stays in step with the latest trends, tricks and methodologies. Search engines continually evolve, and yesterday’s common wisdom may be today’s greatest mistakes.

Your ability to be first, to be ranked highest, to outperform your competition, will be determined by who in your industry has done the most things right in their SEO campaign. For results second to none, partner with Sales Sherpas.

  ¹ comScore Core Search Report
  ² Enquiro Search Solutions, Inc.
  ³ iProspect Search Engine User Behavior Study

Services include:

Why Employ SEO?

No Positioning Costs – your ranking is free of charge.
Higher Click-Through Rate – search engine users prefer organic results over paid listings by 3 to 1.
Quality Audience – according to a recent HubSpot article, organic search results attract smarter prospects because they know that the listed sites are truly relevant to their search.
Longer Lasting – organic search results will maintain their ranking longer than paid positions.

Download our SEO information sheet here.