define a sales promotion as any incentive to get people to act. It could
range from something as simple as discounted service for new customers
to a fully integrated online sweepstakes.
Sales promotions can also be very effective at retaining customers
through contract renewals for services, purchasing additional services
or referring additional customers.
Sales promotions can also help motivate
employees to act. Generating fresh ideas to motivate your salespeople
and other employees is not always easy. We will help with everything
from concept development to complete program design, development and
Key tip: Try to tie the incentive you provide your salespeople to the
same one you provide your customers. It generates excitement and greater
understanding of the promotion, which leads to more sales.