Marketing Strategy, Sales Strategy, Advertising, Direct Marketing, Website Design from Sales Sherpas

You need to generate immediate traffic to your website to rollout a new website, promote a new product or service,
or simply increase sales.

Paid Search(Pay-Per-Click) marketing is one of the key methods that can provide you a targeted, measurable approach to drive immediate website traffic. Sales Sherpas understands the myriad of ways to maximize your results in these campaigns. Paid search perfectly complements SEO (search engine optimization) to help drive your organic(natural) search.

Getting Started
Sales Sherpas will meet with you to gain an understanding of what marketing you have done in the past, what has worked and what hasn’t. We will learn about your company and its strengths, your industry, and your competition.

From this point, we will determine your campaign goals, present strategies and map the specifics:

Projected sales goals
Campaign budgets (per day, per month, per quarter, per year)
Primary and secondary keywords on which to focus
Primary and secondary products/services to promote
Key demographics and preferred geographical reach
Changes to your existing website (additional landing pages, existing page modifications, title changes, etc.

Follow Through
A paid search campaign is most effective with constant attention and measurement. Once the campaign is launched, we will determine when the first results should be examined and the frequency thereafter. We'll look at:

Number of click-throughs and conversions
Effectiveness of the campaign (actual results vs. goals)
ROI (Return on Investment)
Opportunities or necessity to change PPC ads, keywords, etc.
Any necessary changes to optimize existing Website
Supplemental programs that could enhance your campaign
Your campaign success can be tracked easily with weekly or monthly analytics that we provide on our exclusive summary reports.

Our clients truly appreciate the care we put into their Web marketing campaigns, and we constantly strive to provide the most value they will receive anywhere at any price.

The Bottom Line
Choose your pay-per-click marketing professional carefully. With Sales Sherpas’ continual successes in this area, our clients are realizing dramatic results, achieving better-than-expected ROI, and reaching goals that they couldn’t have achieved on their own.

As this method of advertising continues to mature, Sales Sherpas stays in step with the latest trends, tools and methodologies. Search engines continually evolve, and yesterday’s common wisdom may be today’s greatest mistakes.

Your ability to be first, to be ranked highest, to outperform your competition, will be determined by who in your industry has done the most things right in their pay-per-click campaign. For results second to none, partner with Sales Sherpas.

Services include:

Why Paid Search?

Instant top rankings – your website could see increased traffic the day your listings are created.
Great frequency – the more you budget, the more your ad appears on the search page.
Cost-effective – pay only for the people who click your ad; set your own limits on cost-per-click and total cost-per-day.
Reliable – most of the clicks are prequalified, legitimate prospects looking for your product or service.
Versatile – create several different ads keying in on various possible searches.
Flexible – change ad copy and maximize new keywords any time you wish, such as a promotion to coincide with a holiday or to leverage a trend that just became relevant or newsworthy.
Trackable – view the effectiveness of your campaign with easy-to-use tools.
Download our Paid Search information sheet.

Services include:

Why Paid Search?

For more information, a free analysis, or project estimate, please call: (800) 287-7198.