So your marketing budget has been trimmed down. You know that your customers needs are changing. You know that your prospects needs are changing. You know you cannot make develop new marketing strategies and tactics on anecdotal information from the field or customer service.

Marketing research is the logical solution…but you have no budget you say? There are a plethora of services now available online for less than $25/month. Services including: iContact, Constant Contact, Survey Monkey and more.

Words of Caution:
1) Define your actionable goals in advance
2) Have a professional researcher develop the questions
4) Email marketing has inherent biases (difficult to make blind with a representative sample)
5) Have a copywriter review the questions (poorly worded questions will kill your credibility)
6) Don’t take immediate action on a small sample (example: we got responses within minutes on a recent survey we conducted but after 2 days our results had shifted dramatically).

If you have questions on marketing research please contact us. We have experience with all forms of marketing research: Email, In-Person, Focus Groups, Telephone, Mail and Online Immersion.

Dave
800.287.7198
david.gee@salessherpas.com
www.salessherpas.com

Well the sun is shining brightly here in Wisconsin and I thought it was the perfect time to pop-off a quick note to lighten your day……… before I cut out early.

Top 10 things you don’t want to be asked during a recession:
1) How’s business?
2) Could you take on this “little” project?
3) Are you guys hiring?
4) How big was your bonus check?
5) Did you get that raise you were counting on?
6) How is your job these days?
7) What do you think of my new BMW?
8) You guys going to Hawaii again this year?
9) Did you hear the Miami trade show got cancelled?
10) Do you know when we get our severance checks?

Here is some perspective on this recession from a 75 year-old friend of mine named Joe……”Any day above ground is a good day.”

Dave

If you have any ideas for our blog(or think we are just plain insensitive) feel free to call us at 800.287.7198 or contact us via our website at www.salessherpas.com.