It is easy for marketers to get stuck in a creative rut and keep cranking out the same old tired material. The assignment is handed to the creative team: Here is the promotion, here are the target markets, here are the products that we need to promote……Before you know it VOILA!… you have the same old campaign simply “dressed-up in new clothing.”
People don’t want to just purchase products and services, they want an experience. Many of you are familiar with the “Mad Men” series that chronicles the events at a Madison Avenue agency during the 1960s. I was recently watching the show and found a clip that struck a chord with me. The agency is pitching the “new” Kodak Slide Carousel.
Are you simply promoting a product or conveying a new customer experience?
All the best,