October 26, 2008
October 21, 2008
SEO(Search Engine) optimization is now a key tool in creating an effective online presence. A few clients have recently asked me “how much would it cost to optimize my site?” Typically the client is seeking a one time investment and only considering on-page optimization.
First of all, we need to discuss on-page versus off-page optimization.
On-Page Optimization focuses on elements ON your website:
1) Meta tags
3) Title tags
4) Other elements behind the code
These on-page optimization components help drive page rankings on search but they do not represent the entire SEO picture. Most firms stop with on-page optimization.
Off-page optimization refers to links that connect to your website. This is sometimes also called “link popularity.” This also drives page ranking. Before you run off and add as many links as possible to your website….stop. You want to ensure you have relevant links. Developing links from irrelevant sites is simply a waste of your time and frankly of the visitors time. Spend some time thinking about where visitor’s would go to get complementary information.
Example: If you are a carpet retailer perhaps you want to develop links from remodeling contractors.
The SEO Process is not a one-time event where you spend a few thousand dollars and magically “your website is optimized.” Keep in mind many firms, including perhaps your competition, are also optimizing their site therefore your ranking could be consistently declining.
Develop on-page and off-page SEO strategies and tactics. Then create a monthly or quarterly budget to drive those strategies and tactics. If you have the internal knowledge and people to develop these strategies and tactics commit those resources accordingly.
If you need assistance with your SEO strategy and tactics to help drive your online presence please contact us at 800.287.7198 or at email@example.com
October 16, 2008
Dave Gee, our CEO, recently completed a seminar on “10 Secrets to Achieving Marketing ROI.” It provides critical tools for marketers during tough economic times and those with shrinking marketing budgets.
Some of the secrets include:
1) Incorporating key marketing measurements
* Which measurements are the most important
2) Importance of testing
* Key components to test
3) Utilization of Pay-Per-Click campaigns
* How your competition is diverting searches to your website
If you would like a free copy of the seminar PowerPoint slides please email: firstname.lastname@example.org.
1) Your first and last name
2) Company name
3) Email address where you would like the presentation sent
4) Reference seminar “10 Secrets to Achieving Marketing ROI”
You can contact Dave Gee directly at 262.949.4969 if you have any specific questions or requests for seminar engagements.
October 8, 2008
David Gee, Sales Sherpas CEO and University of Wisconsin – Madison Marketing instructor, has been invited as a guest speaker to the Wisconsin State Telecommunications Association Fall Conference – October 13th-15th in Stevens Point, WI.
The topic will be “10 Secrets to Achieving Marketing ROI.” Attendees will gain insights on how to measure their marketing, implementation of marketing tests, web-based tools that deliver strong ROI and more.
The presentation will be held Tuesday October 14th from 2:00pm-2:50pm in the Stonefield room(Meeting Room 3). Space will be limited to this event so WSTA members should arrive early.